Hi all, Really sorry I have been very quiet these last couple of weeks. It really has been a manic time working on a friend’s upcoming production, and then there was “Express” a one day event combining Personal Styling and Life coaching hosted by yours truly and life coach, Heike Prentice. It was an absolute blast, so look out for news on the next event lined up.
I have had it on my mind to write about colour and the importance and impact of it. As an image consultant, it is one of my favourite areas of styling, helping people to discover their most flattering colours and how to use colour to reflect their personality and personal values and qualities. So that said, I will be writing a series on colour analysis and how to know your best colours and colour season. So here goes…..
Colours mean so much more than hues, tints, shades or tones used to give vividness or visual attention. Colours mean different things to different people and cultures. They can be used to reflect your personality, your feelings, moods, thoughts and values.
Organisations and corporations use colours to reflect their corporate values in their branding, logos and even uniforms. But this can be done on a personal level too. Think about what your favourite colours are? Why are they your favourite? Does your choice of colours reflect your personality or is colour just colour and nothing else? So next time you are buying an outfit or choosing one from your wardrobe, think about how you are feeling and what you would like to reflect in your image. When making a presentation to a group of people, wearing vibrant colours will help to hold the attention of your audience, whilst bland colours might put them to sleep! Always think about the message you are trying to convey, certain colours like red, help to make portray you as serious, confident and in control, whilst soft pastel colours can make you seem quiet and shy. If you are unwell and feeling a bit off colour that is the time to wear strong and vibrant colours that will flatter your skin tone and help to make your skin and eyes glow instead of making you looked drained and washed out.
The key is to wear colours that do not overpower your natural skin tone and cast dark shadows onto your face. You should wear colours that light up your reflection giving you a lovely healthy glow. Ever thought about having a colour analysis or consultation? Knowing your most flattering colours is a great step to building a wardrobe that is authentic, and a true ambassador of your style personality.
Below are examples of associations with colour and their psychological effects. However it is important to understand that colour associations can also be subjective and individual based on cultures, traditions and personal experience.
Red – is an energetic and vibrant colour which demotes power, confidence, control, motivation love and prosperity. Red suits most people but it is important you consider your skin tone when choosing red. If you have warm undertones then you should go for a yellow based red. If you are cool skin toned, then go for a blue based red (like the plum fruit
Blue – portrays trust, peace, sincerity and is the colour of logic. Navy blue conveys responsibility, law and order which is why many police forces choose navy for their uniform.
Green – is the colour life, growth, health, prosperity. It also conveys a sense of calm and is a reassuring colour. Like Red green can be either warm toned or cool toned. Olive green is more of yellow based green, while sea green is more of a blue based colour.
Pink – suggests femininity, creativity, dynamism and is a gentle colour. Adding a touch of pink to outfit will help to make you look more feminine, a nice pink scarf or pashmina, pink cardigan or shoes.
Black – conveys an air of authority and is popularly worn by women, particularly in the work place. However, someone who constantly wears black, and from head to toe, may be perceived as lacking imagination. Black is not a very warming colour so always think about whether it is an appropriate colour to wear particularly in situations where you would like to seem approachable and friendly.
White – conveys freshness, purity, tranquillity. Best shades of white to go for are ivory, soft white and cream, particularly if you have warm skin tones.
Yellow – reflects energy like the sun and is a colour of happiness and warmth. Yellow is not the easiest of colours to wear but is great in small quantities. Bright Yellow suits cool skin tones whilst warm mustard yellows look better on warm skin tones.
Purple – is a great colour for showing creativity, spirituality and sensitivity. Dark purple can be a great alternative to navy blue or black. If you want to reflect warmth and friendliness, then inject a bit of purple to your wardrobe.
If you struggle to combine colours and find you tend to play it safe or if you would like to learn how to wear complementary colours, I would definitely recommend buying a colour wheel, like the one below.